Freedom to work, learn and what calls you whenever, wherever – Our remote work style shares the same concept as our education, allowing our students and team alike to enjoy a unique freedom.
Being a leading fitness and health educator is one thing, but we’re nothing without our community. Our network of 300,000+ fitness professionals, followers, and students is bound by this sense of collaboration and connection to learning, growth, and having a good time.
We truly care about creating great results for you and your clients through a careful balance of evidence-based education and real-world understanding. We’re here by your side to help you thrive in your journey to achieving your success. We’re here to serve you, so you can better serve your clients.
Daine McDonald is a husband, father of seven, former personal trainer, educator, presenter, fitness industry veteran, and serial entrepreneur who, since entering the health and fitness industry in 2002, has built one of the world’s leading nine-figure health and fitness brands in Clean Health Group, which he founded in 2008.
Before all the commercial success, his journey in health, fitness, and wellness started as a personal trainer. During his “coaching” career, he coached over 20,000 personal training sessions and over 50 elite athletes in various sports. Over his career, he grew to become Australia’s most sought-after, results-focused, and highest-earning coach by 2011.
In 2012, he opened the Clean Health Performance Centre, a boutique, high-performance gym. By the end of 2015, he had expanded to three world-class facilities and employed over 60 industry-leading fitness professionals. During this time, Daine established Clean Health’s education arm, the precursor to our company’s “EdTech” business model today. He and his core team travelled worldwide, lecturing to over 20,000+ fitness professionals between 2014 and 2020.
In late 2018, Daine started pivoting to online learning and, by 2022, had become the leading fitness education brand in the Southern Hemisphere. Not content there, he expanded into the M&A field by acquiring Vast Fitness Academy in 2023. This led to the formation of the Clean Health Group, which grew over 2024 to acquire the Australian Institute of Fitness under his leadership. As of 2024, Clean Health Group has now educated over 350,000 fitness professionals globally.
Not settled with being a player in the fitness industry, Daine, is here to reset the industry and Make Coaching Great Again in 2025 and beyond.
Chief Executive Officer
Since 2014, Lauren, a mother of seven, has been an integral part of Clean Health’s rise. She has worked side by side with her husband, Clean Health Founder Daine McDonald, to operate and grow the business for 10 of its 16 years in existence.
She has held multiple roles in the business, from administration to sales, business development, and operations.
In late 2023, with the establishment of the Clean Health Group, she took over the CEO reins from Daine so that he could focus on the group’s long-term, strategic growth.
A former Australian record-holder in the 57kg class and a competitive raw powerlifter in the IPF, Lauren is both an athlete and a corporate weapon. She blends her passion for health and fitness into her role as CEO of Clean Health Group.
With a prior background as a personal trainer and a passion for improving coaching and education standards within the health and fitness industry, Lauren is all about helping reset the industry for the better.
Chief Operating Officer
As a highly seasoned commercial operator, Mark brings over two decades of experience spanning Australia and the UK, including commercial fitness, property development, and financial services.
Mark brings extensive knowledge and experience to the COO role within Clean Health, his second stint with the company since 2019.
As a commercially astute change agent, Mark offers invaluable knowledge across many verticals ranging from operations to fiscal management to human resources, brand positioning and legal planning, positioning Clean Health as a true industry leader.
Chief Financial Officer
With a deep passion for innovation and customer experience and a strong foundation in finance, leadership, and accounting, Nouri truly takes pride in acting with purpose and impact.
As a national-level, competitive raw powerlifter, his passion for health and fitness is only matched by his professionalism as a CFO.
Before joining Clean Health, Nouri excelled as CEO and CFO at the Australian Institute of Fitness, prioritising quality fitness education and wellbeing through innovative practices, gamification, and real-world practicality.
Head of Marketing
With over 12 years of experience as a marketing specialist in online and alternative education, Louise brings a wealth of knowledge across all facets of marketing to Clean Health.
With a data driven, strategic approach and a passion for health and fitness education Louise leads a team of passionate marketers.
Head of Product
With over 30 years of experience as one of Australia’s leading trainers and fitness consultants, Gavin is a pioneer in Australasia’s health and wellbeing space, bringing an unrivalled wealth of knowledge to Clean Health.
Alongside his formal training in Sports Science (Bachelor) and Nutrition (Masters), Gavin truly understands the importance of combining science with a student-centric approach to health and fitness, positioning him as the perfect head of Product and Partnerships for Clean Health.
Brand Manager
As an established marketing expert, having worked with the best of the best – including Cartier, Gucci, Country Road, Voss Water and 2XU, backed by a passion for wellness and consciousness, Briana brings a wealth of knowledge in the space of mar-comms and strategic brand development.
A specialist in brand experiences, activations and events, Briana is driven by results, data and creative innovation, providing priceless knowledge and experience to Clean Health daily.
GM of RTO
As an experienced professional in the education and Registered Training Organisation (RTO) space, Michelle ensures the utmost respect towards training standards, compliance and certification procedures across the Clean Health educational products.
With a keen passion for optimising processes and organisational efficiency, Michelle promotes Clean Health’s unwavering approach to continuing as the industry’s most trusted source of online health and fitness education.
IT Manager
Lead Designer
Accountant
Training Operations Manager
Careers Advisor
Videographer
Careers Advisor
Software Engineer
Brand Partnerships & Social Media Coordinator
Accounts Receivable Supervisor
Media Production Lead
Student Experience Specialist
Senior Product Designer
Careers Advisor
Senior Learning Designer
Careers Advisor
HR Advisor
Assistant Accountant
Social Media Coordinator
Product and IP Coordinator
Careers Advisor
Fitness Lead Assessor
Graphic Designer
Want to learn more about the people helping you learn and thrive?
